Whether you are speaking on television or in a video conference, the need to be able to answer tricky questions with ease and get your message across successfully is very important.
However, although you may know your subject well and have no difficultly in being interviewed in a face to face conversation, when there is a camera in front of you, tensions can set in and you may come across more stilted and hesitant. This means that you are unlikely to present yourself or your company/organisation in the best possible light. So how you avoid this happening at your next media interview?
Prepare yourself beforehand
You may feel nervous before your television or camera interview and nerves can prevent you from coming across relaxed and professional, so it’s important to spend a few moments to work through a few relaxation techniques beforehand.
Take a few deep breaths before you start – focusing on breathing out for as long as possible, to help control any hidden tensions in the body that may interfere with your voice and body language.
Stay neutral in your media interview
Remember that your media interviewer and audience will pick up on your body language and make judgements about you and how you are coming across. Your face is a strong focal point on camera – and so any facial expressions you make will send out strong signals.
It’s important therefore to control your facial expression so that you don’t show any emotions that you don’t wish the interviewer or audience to see.
Frowning on camera
Frowning is a natural facial reaction that occurs when you are concentrating on a question or thinking about your response. However, to your media interviewer or audience, frowning sends out certain negative vibes. The interviewer may think you have been riled by the question and they will exploit this further – to try to get you to say things that you don’t want to.
To your audience, frowning gives the impression that you are not in total control of the situation – maybe you don’t know how to answer the questions and you don’t have the necessary expertise.
Camera control technique for successful media interviews
So how do you avoid frowning when the natural tendency is to do so? The way to control it is to replace it with something else that you can use when you are feeling tense. To do this you need to make a conscious effort not to frown and instead adopt a calm, neutral face when you are listening to the question. Try the following exercise to help you master this technique.
- Stand in front of a mirror and make a strong frown which you hold for 5 seconds
- Then release the frown and imagine that you are smoothing out your forehead
- Feel the difference between the frown and the smooth position
- Repeat a few times until you are used to the smooth position
Having done this a few times you will get used to taking on the smooth position so that you can adopt it when you would normally feel a frown coming on. You can then apply this technique when you are being interviewed to help you avoid frowning on camera.
Make the most of your media exposure on camera
Media Interviews on camera are normally very short and it’s easily to find that you have finished before you’ve managed to get your message across properly.
To help avoid this it’s important to prepare as much as possible so that you plan what you want to say.
Key Message for your media iterview
Your key message is the one most important thing that you want to say in your media interview. Work it out your before your interview and learn it off by heart. To make sure that it has the desired impact make sure that your key message is:
- Clear and succinct
- Easy to say
- Is reflected in your face as well as your voice.
To help achieve the above three points you need to learn your key message off by heart and practise it in front of a mirror. Once you’ve learnt it off by heart, try to say it with your face only – to see what sort of expression you want to convey on camera. This is important as if your face doesn’t match your words, your will lack conviction on camera.
By rehearsing your key message beforehand, this will help you to incorporate it into your responses to some of the questions you are asked. Try to deliver your key message near the start of the interview and at the end – to ensure that everyone remembers it.
Being interviewed on camera by the media can be a daunting experience especially if you are inexperienced. But with a little preparation beforehand, you can learn how to convey a confident and professional manner for all media interviews on camera.
Media Training from Skillstudio
If you want some expert coaching to ensure you excel at your next media interview and get the media exposure you actually want then Skillstudio are there to help you:-
Executive Media Training & Coaching – 121 Coaching
Half day or full day, 121 coaching and training in Media Interview Skills by an expert trainer. Held throughout the UK and always tailored exactly to your personal requirements.
Media Training Courses – Public Courses
This is a two-day, highly interactive public workshop designed to build your confidence and the critical media skills required to ensure success at your next media interview. Its held regularly in Central London.
Media Interview Training Course – In-House Workshops
We can also run our 2-day media interview skills workshop for your organisation on an in-house basis at your premises throughout the UK and Europe.
Call us today on 08456 444 150 if you want to discuss how our training can help you excel at your next media interview.
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