You can halve your comms budget, but double its impact? It sounds too good to be true. In fact it isn’t true. It’s actually more like quadruple or octuple or… this is where my Latin starts to desert me.
But the basic idea is that it is possible to get much, much more value from your comms budget with a far smaller spend on the media you use to reach your customers. Which in this age of austerity and belt-tightening is particularly needed.
What’s the secret to increasing your comms budget’s impact? Read more »